NIKE 50TH ANNIVERSARY - SEEN IT ALL
2022
Directed by Spike Lee
CD - Ryan O'Rourke
CD - Alberto Ponte
Copywriter - Kevin Steele
Art Director - Pedro Izique
EP - Byron Oshiro
Senior Producer - Antonio Burnett
CD - Ryan O'Rourke
CD - Alberto Ponte
Copywriter - Kevin Steele
Art Director - Pedro Izique
EP - Byron Oshiro
Senior Producer - Antonio Burnett
In honor of its 50th anniversary, Nike brought back one of its most iconic ad campaigns while hinting at its future. The sportswear giant ran “Seen It All,” a minute-long video featuring Spike Lee reprising his role as Mars Blackmon, the “She’s Gotta Have It” character that appeared in Nike marketing in the late 80s.
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